If you feel overwhelm. If it's hard for you to get everything in your consutling business done.
When your company and team are 100% dependent on your being in the business.
When you fear your business is plateauing because of too many competing priorities.
Then maybe it's time for you to get clarity on your business motivators.
They are called the 5 Ps:
- Product
- Positioning
- Prospects
- Profits
- Processes
You need to be aware of all five, but usually only one or two need attention right now.
Or one or two get you the most results.
Focus on these two and have the discipline to blend out the rest.
That means:
- Unsubscribe from all newsletters that do not pertain to the one or two business motivators that you have picked.
- Cancel all meetings that have nothing to do with your top two Ps.
- Be clear on what you want to achieve for the top two Ps by the end of the week. Review them every day.
- Make a list of all the activities that you absolutely MUST do to move a project forward (not...
If you have clients who haggle and squeeze every ounce of energy out of you ...
When you experience scope creep without more billing ...
When you feel exposed because one client takes most of your time and selling falls by the wayside ...
Consider that maybe it is time to upgrade your clients.
When it comes to finding high value clients, most consultants and business coaches market to prospects in terms of the pains they help their clients alleviate.
That is absolutely the WRONG approach.
Such messaging resonates with business owners and executives who are struggling or even flat out failing.
They are in a scarcity mindset: Not enough money. Out of time. Insufficient resources. Broken processes. Limited budget.
Prime Target Clients have a growth mindset.
Here is how to communicate differently in your social media and marketing to upgrade your clients.
Have you ever wanted to change your life, upgrade your career, or bring your business to the next level, but you didn't know how? Here are the strategies that the most successful people and the highest performers in the world implement to get to where they want to be.
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