If you want more buy-in and less pushback from your teams, then here's the ONE thing, the ONE secret, that you need to know and implement, to be more effective in your communication with your team.
Co-creat with them.
When people co-create with you, they have skin in the game, they will support your idea, plan, or new program. They will put their energy, creativity, and efforts into it, especially when the going gets rough.
If you want to change anything, you've got to stop telling people your vision. You need to make them part of it.
Enable them and empower them to co-create with you. The more they co-create, the more they own it with you.
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