Jenna Larson
CEO and Co-Founder of GroupTrack CRM
Jenna Larson is the CEO and Co-Founder of GroupTrack CRM, a revolutionary Social CRM designed to help businesses attract and convert more clients directly from social media.
With her deep expertise in leveraging tools and strategies for organic social media sales, Jenna has transformed the way entrepreneurs, coaches, and network marketers engage with their audiences, driving remarkable success in their marketing and sales efforts.
Jenna began her entrepreneurial journey six years ago after leaving a high-level corporate role to create a greater impact while enjoying more time with her family.
Her first business, Drive Performance Coaching, focused on empowering network marketers and online sales entrepreneurs with simple, repeatable strategies for sales and customer retention. Her expertise and leadership earned her opportunities to coach top-performing leaders across multiple MLMs and speak as a guest at pre-convention events.
Her second venture, GroupTrack CRM, redefined how businesses manage social media leads. This innovative SaaS solution is the first socially integrated CRM, allowing users to track and nurture leads directly on social platforms.
By combining this groundbreaking tool with her strategic guidance, Jenna has helped coaches, course creators, consultants, and agencies achieve substantial growth in both clients and revenue, making GroupTrack CRM a game-changing resource in the industry.
Jenna’s impact extends beyond business. A collegiate rowing coach who has worked with former Olympians and broken records, she embodies drive and tenacity in all areas of life. She is also a TEDx speaker, sharing her insights in “Say It Out Loud: The Art of Giving Compliments,” a talk that underscores her passion for authentic connection and positive influence.
Jenna’s entrepreneurial journey is grounded in her faith and dedication to creating a life aligned with her values. By building businesses that reflect her passions, she has crafted a career that not only enables her to help others succeed but also provides her with the flexibility to prioritize her family life with her husband and two sons.
She is renowned for her engaging and insightful training sessions, often referred to as "Jenna moments." These are integral to GroupTrack's training programs, reflecting Jenna's commitment to empowering entrepreneurs with the tools and knowledge needed for success in social media marketing and client relationship management.
Implementation Strategy SessionÂ
Build Authentic Connections that Convert
12:30 PM - 1:15 PM CT
Have you ever struggled to balance the efficiency of social media automation with the need to build authentic human connections?
In this session, social media strategist Jenna Larson shows you how to leverage automation tools while maintaining the human touch that drives real results.
Drawing from her experience helping entrepreneurs generate 6-7 figure revenues, Jenna reveals how to strategically use automation tools like GroupTrack while creating meaningful interactions that convert followers into loyal clients.
 Key Takeaways
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