Recruited by Stefan von Holtzbrinck, one of the owners of this group of publishing companies in the U.S. held by Verlagsgruppe Georg von Holtzbrinck, which is based in Germany; U.S. publishers include Scientific American, St. Martin’s Press, Henry Holt & Co., Farrar Straus and Giroux, W.H. Freeman and Worth Publishers, and Palgrave Macmillan.
Set up its American electronic publishing arm in an effort to drive international expansion.
Spearheaded strategy to enter the electronic publishing market in the U.S. and designed product lines and their distribution strategies with a minimal budget.
Developed titles including The Complete Robert Frost (CD-ROM), and Ozzie’s World, and acquired German rights for titles including Brief History of Time (CD-ROM), Sophie’s World, and others.
Facilitated connection to the Internet by setting up a frame relay scenario to host the server and designed/launched Scientific American’s website (www.sciam.com)