Andrews Timeline

Andrews Timeline

2017
April 1, 2017

Complete Performance Coaching

Complete Performance Coaching

In my work with the legendary Behavioral Science Unit at the FBI, I have learned that all tools and techniques need to work fast and under severe pressure, else all falls apart. When under stress, we all revert to our instincts. Kolbe I have always been frustrated that implementing best practice..Read More

January 1, 2017

Team Lawless

Team Lawless

I lost my trademark battle for Lawless Guide to Lawless Entertainment, a media company that creates, co-produces, distributes and markets both animated and live-action programming throughout the world for both film and television. I may take this on again next year, but that can take years. Meanwhile, I changed the..Read More

2016
April 6, 2016

Setting-up in Galway, Ireland

Setting-up in Galway, Ireland

We begin servicing new and existing clients in Europe out of Galway, Ireland as Rockant, Ltd.

2015
August 25, 2015

Digital Marketing Roundtable

Digital Marketing Roundtable

Localizing Digital Marketing is in its essence a mastermind group, which is also often referred to as a peer advisory board. The agenda belongs to the group, and each person’s participation is key. What happens here, stays here. Peers will give you feedback, help you brainstorm new possibilities, and set up..Read More

May 18, 2015

Office Culture

Office Culture

Work begins on coaching people for success. Self-explanatory.

May 7, 2015

Obama White House

Obama White House

Presented to the Office of Science and Technology Policy of the Obama White House as well as with the Department of Education about the importance of language learning, translation, and localization. In particular, we showcased how my team and I enabled Agilent to generate $9 million in revenue in the..Read More

March 25, 2015

Lawless Guides

Lawless Guides

Lawless Guides moves my most successful workshops to an online learning environment. At first, I envisioned an open-source platform where localizers can freely share their learning content. The site was an instant success in terms of registrations: 2,000 on the day of launch. But no one would post anything. Everybody..Read More

2014
May 30, 2014

Returning to China

Returning to China

  Ulrich Henes and I  ended up in lively and enlightening conversations with nearly two dozen business executives from global multinational companies (Accenture, Johnson & Johnson, Huawei), language service and technology suppliers (Lionbridge, SDL, CSOFT, AlphaCRC, Star, China Translation & Publishing Corp., Interverbum, LAN-bridge, Master Translation Service, Moze, WOW translation)...Read More

2013
June 16, 2013

Introducing LocWorld to China

Introducing LocWorld to China

In 2013, I  introduced the organizers of LocWorld to Chinese localization market and leaders during the China International Fair for Trade in Services (CIFTIS) in Beijing. Here is a recording of my keynote speech for the event:

2012
May 21, 2012

Testimony to the US Senate

Here is the official transcript of my testimony on Language Drives Economic Growth, Creates Jobs, and Fosters Competitiveness for U.S. Businesses before the U.S. Senate Committee on Homeland Security and Governmental Affairs Subcommittee on Oversight of Government Management, The Federal Workforce, and the District of Columbia on A National Security Crisis:..Read More

2011
December 10, 2011

Pioneering Localization in China

Pioneering Localization in China

In 2011, I was an invited guest and the only Western participant at the Localization Service Industry Forum in Shenzhen. It may have been coincidence, but my hotel was situated in the middle of the elite academy of the Communist Party. So, nothing was written in English, and even the reception desk..Read More

October 1, 2011

Rockant

Rockant

Rockant, Inc. starts out as a consulting firm for localizers, in particular how to automate processes and free people from boring repetitive tasks, so that they can focus on more rewarding tasks than just file pushing. My team and I developed the Localization Technology Blueprinting, which reduces the development of..Read More

September 20, 2011

Negotiating pizzas for hostages

Negotiating pizzas for hostages

Speed, surprise, and effectiveness of action are three principles I learned during my work with special forces and special agents. I had supported the legendary Behavioral Science Unit of the Federal Bureau of Investigation for a few years. However, full work only began after my top-secret clearance in 2011/ From..Read More

2007
August 4, 2007

Best Practice Guide to Global Content Management

Best Practice Guide to Global Content Management

Co-authored the 3rd edition of the Best Practice Guide to Global Content Management for the Localization Industry Standards Association (LISA) along with my friends and colleagues, Alison Toon,  Arle Lommel, Pierre Cadieux and Rebecca Ray. My favorite chapter to this day:  Managing Change (page 39)

2006
August 8, 2006

Work with the FBI begins

Work with the FBI begins

In August 2006, I gave my first workshop to the Federal Bureau of Investigation. To the Defensive Tactics Unit on invitation of Dr. Greg Vecchi, then Supervisory Special Agent with the legendary Behavioral Science Unit (BSU), one of the original instructional components of the FBI’s Training Division at Quantico, Virginia. Its mission..Read More

2000
March 13, 2000

Career Misdirection – The World Bank

Career Misdirection – The World Bank

I got head-hunted by The World Bank. Would not have applied, but they really wanted me and hand-selected me over 86 previous candidates. The love story did not end well. I would leave the World Bank five years later a divorced man and mentally drained out. I needed three years..Read More

1997
June 2, 1997

Entering Localization with a Turn-around

Entering Localization with a Turn-around

Recruited by the Executive Vice President of this company owning/franchising 500+ language centers in 60+ countries. Challenged to orchestrate a turnaround of the company’s headquarters in Central & Eastern Europe, which had been losing money for six years. • Reversed losses of $287,000 to $35,000 and increased sales by 18%..Read More

1996
December 2, 1996

Scientific American’s first website

Scientific American’s first website

Recruited by Stefan von Holtzbrinck, one of the owners of this group of publishing companies in the U.S. held by Verlagsgruppe Georg von Holtzbrinck, which is based in Germany; U.S. publishers include Scientific American, St. Martin’s Press, Henry Holt & Co., Farrar Straus and Giroux, W.H. Freeman and Worth Publishers,..Read More

1992
June 15, 1992

DIG-IT! The Computer Show

As one of the first in Germany who understood how computers will change the world, my team and I reported on computer games, virtual reality, business, changes in the workplace, impact the music business, workplace, adult entertainment industry, health, child and cyber security. Wasn’t a hit though. Although Stefan von Holtzbrinck helped..Read More

1991
February 18, 1991

Editor in Chief

Chip Thema Macintosh

I eventually decided to have held the grudge for long enough, and as editor in chief for Chip Thema Macintosh dedicated an entire magazine to the new Apples. Macs were not that popular in Germany at the time – or actually around the world until Bill Gates rescued the company..Read More

1990
May 1, 1990

Interview with Bill Gates

Interview with Bill Gates

In April 1991, I exclusively interviewed Bill Gates in Germany for Forbes. No other news outlet wanted to meet with him because he was just a ‘sneaker-generation nerd’ in the eyes of German journalists, even though he was already worth $1 billion in cash at the time. I then wrote the most..Read More

1988
March 1, 1988

Bestselling Books

Bestselling Books

My first book sold over 150,000 copies in Germany and stayed at #1 for 11 months in the computer book category. Read the full book here (in German). May take a few seconds for the entire book to load.

1987
August 10, 1987

Changing Lives for Athletes with Type 1 Diabetes

Changing Lives for Athletes with Type 1 Diabetes

Hard to believe today. When I developed Type 1 (juvenile) diabetes, they told us not to do sports. I did not want to hear this, of course, and pushed boundaries. My experience with becoming an athlete, and then one of the top ten Frisbee players in the country where published..Read More

1986
December 4, 1986

Very first paid news article

Very first paid news article

My first article ever was about the meaning of work. A prophecy? I have worked hard ever since to help people find passion and meaning in what they do. To this day, one of my first questions are: Can you speak your purpose in one clear sentence? Do you wake..Read More